1. Objective:

The goal of Health TV is to contribute to raising healthy generations by providing accurate health information and guiding the public in the right way.

2. Current Situation:

Almost every TV channel offers health programs, but: a. They are mostly aimed at women.
b. The content is overly simplistic.
c. There’s no sincere effort to raise awareness.
d. They tend to convince people that they are ill.
e. They don’t follow the latest in medical technology.
f. They don’t contribute significantly to the development of the healthcare sector.
g. They don’t delve into peripheral medical fields.
h. While everyone is interested in health, the information is not presented in an engaging way.

3. What Will Make Health TV Different:

a. It will cover all medical fields, from psychology to reflexology.
b. It will explore connections between medicine and related fields, such as sports, in depth.
c. It will focus on preventive medicine.
d. It will offer comprehensive content.
e. Information will be supported with animations and infographics, making it memorable.
f. It will serve socio-economic groups from A to D, ensuring both men and women, teens, adults, and the elderly receive the necessary medical education.
g. Instead of convincing people they are ill, it will focus on raising awareness.
h. It will share stories of recovered patients to boost morale, not just feature doctors.
i. It will showcase the latest methods, devices, and techniques.
j. It will strongly support the healthcare sector.
k. It will give due attention to complementary medicine.
l. It will convince everyone that they can be healthy.
m. It will cover home plant care.
n. It will discuss pet care.
o. It will focus on work life and health.

4. Sound and Picture Quality:

  • 4K video resolution and Dolby sound for a high-quality viewing experience.

5. Frequency:

  • The broadcast will take over the Kral TV frequency.

6. Sponsored Programs:

a. Health News.

7. Non-Sponsored Programs:

  • (None currently planned)

8. Advertisements:

a. Product Ads
b. Hospital Ads
c. Clinic Ads
d. Supplement Product Ads
e. Service Ads

9. Sponsorship Responsibility:

  • We will only collaborate with companies we believe contribute positively to the health sector.

10. Advertorial Content:

a. Exercise Equipment
b. Sports Apparel
c. Sports Clubs
d. Gyms
e. Healthcare Services
f. Treatment Products
g. Support Products
h. Health Analysis Tools
i. Healthy Food Products
j. Pharmaceutical Brands

11. Program Schedule (subject to change):

a. 08:00 – 09:00: Live Health News – Sponsored – Contributions from health-related news in newspapers and current issues.
b. 09:00 – 09:30: Morning Exercise (Recorded) – Sponsored – from a Gym.
c. 09:30 – 10:00: Let’s Play a Sport – Sponsored – from a Sports Club.
d. 10:00 – 10:30: Aesthetics – Sponsored.
e. 10:30 – 11:00: What’s Wrong with Me, Doctor? – Live from a Hospital, featuring a Professor and a Specialized Field.
f. 11:00 – 11:30: Mother and Baby Health.
g. 11:30 – 12:00: Oral Health.
h. 12:00 – 12:30: Health News.
i. 12:30 – 13:00: Eye Health (Reserved for Dünya Göz Hospital and Atasun Optik).
j. 13:00 – 13:30: Healthy Makeup.
k. 13:30 – 14:00: Clothing and Health.
l. 14:30 – 15:00: Let’s Make Tea.
m. 15:00 – 15:30: Teen Psychology.
n. 15:30 – 16:00: Elderly Care.
o. 16:00 – 16:30: Food and Health.
p. 16:30 – 17:00: Health Law.
q. 17:00 – 17:30: Sports and Health.
r. 17:30 – 18:00: Removing Barriers (Disability Awareness).
s. 18:00 – 18:30: Supportive Medicine.
t. 18:30 – 19:00: Latest Developments in Health.
u. 19:00 – 20:00: Health News.
v. 20:00 – 23:00:
i. Monday: Health Series – Health Documentary.
ii. Tuesday: Health Dossier – Health Documentary.
iii. Wednesday: Health Series – Health Documentary.
iv. Thursday: Health Competition – Health Documentary.
v. Friday: Health Series – Health Documentary.
vi. Saturday: Health Agenda Debate.
vii. Sunday: Health Film – Health Film.
w. 23:00 – 23:15: Sexual Health.
x. 23:15 – 00:00: News.
y. 00:00 – 01:00: Health Debate (Professors Only).
z. 01:00 – 01:30: Health and Sleep.
aa. 01:30 – 08:00: Re-runs of Day Programs.
bb. Saturday daytime: Films themed around health and sports.
cc. Prime time Saturday evening: “I Can Do It” – a strength and agility competition (format to be provided later).
dd. Sunday daytime: Health and sports-themed films. Sunday evening prime time: Exathlon – another strength and agility competition (format to be provided later).

Other Programs:

ee. Family Therapy.
ff. Preparing for Marriage.
gg. The Formula for Happiness.

12. 1-Minute Health Spots (Bi Dakka) Between Programs:

a. Food and Nutrition Value.
b. First Aid Help.
c. Right vs. Wrong.
d. Sports Equipment and How to Use It.
e. Proper Sports Attire.
f. Sports and Their Clubs.
g. How to Work Out at the Gym Properly.
h. Healthy Eating.
i. Health Problems and Their Solutions.
j. How to Use Treatment Products.
k. Support Products.
l. Measure Your Health.

13. Expenses:

a. Initial Setup Costs:

i. RTÜK Broadcasting License: 300,000 TL.
ii. Türksat Broadcasting Frequency: 20,000 USD.
iii. Broadcast Equipment: 100,000 USD.
iv. Installation: 30,000 USD.
v. Office Setup: 50,000 USD.
vi. Core Team Recruitment.
vii. Training: 3 Months.
viii. Test Broadcast: 6 Months.
ix. Institutional Setup.
x. Beta Test Broadcast: 6 Months of Idle Time.
Total Initial Setup Costs (until revenue generation): 500,000 USD.

b. Monthly Operating Costs:

i. Studio: 5,000 USD.
ii. Office: 5,000 USD.
iii. Personnel (Approx. 70 staff and 150,000 USD gross personnel expenses):

  • General Manager.
  • General Coordinator.
  • News Director.
  • Chief Editor.
  • Program Production Manager.
  • Program Coordinator.
  • Creative Director.
  • Technical Manager.
  • Editing Director.
  • Intelligence Director.
  • Accounting Manager.
  • Finance Manager.
  • Sales and Marketing Manager.
  • Procurement Manager.
  • Administrative and Official Affairs Manager.
  • Legal Counsel.
  • Chief Editor.
  • 2x Anchors.
  • 2x Editors.
  • 1x Voiceover Artist.
  • 1x Subtitler.
  • 1x Translator.
  • 3x Field Intelligence Staff.
  • 1x External Procurement Officer.
  • 5x Sales, Marketing, and Advertising Assistants.
  • 1x Broadcast Director.
  • 3x Cameramen.
  • 1x Lighting Technician.
  • 1x Jimmy Jib Operator.
  • 3x Control Desk Staff.
  • Technical Team.
  • 3x Social Media Assistants.
  • Each Program Will Also Require:
    • Program Chief.
    • 3x Field Crew (Camera, Lighting, Sound, and Reporter).
    • Program Assistant.
  • 10x General Assistants.
    Total Monthly Operating Costs: 200,000 USD.

14. Revenue:

a. Long-Term Agreements:

i. At least 6-month program sponsorships. For example, a 30-minute Eye Health Program sponsored by Dünya Göz Hospital for 2,000 USD per episode.

b. Short-Term Agreements:

i. Program Sponsorship (30 minutes for 4,000 USD).
ii. News Sponsorship (30 minutes for 2,000 USD).
iii. Commercial Advertisements (1 minute for 2,000 USD).
iv. Advertorials in News Segments (30 minutes for 5,000 USD).
v. Advertorials in Spots (30 minutes for 3,000 USD).
vi. Product Placement (30 minutes for 1,000 USD).

Targeted Gross Monthly Revenue: 500,000 USD.
Targeted Net Monthly Profit: 200,000 USD.